The film we use, and why it matters
We fit cast vinyl from Avery Dennison, 3M and Orafol. Cast film is made by pouring liquid resin and letting it cure without stress, so it stays dimensionally stable on curves and rivets — which is why it lasts years longer on a vehicle than the cheaper calendared alternative.
Calendared film is squeezed through rollers under tension. It holds that tension, and over time it tries to shrink back to the shape it was pushed into. On a flat shop window that barely matters. On a truck door with a curve and a body line, it is the reason graphics lift at the corners and shrink away from the edges after a couple of seasons.
Manufacturers publish durability ratings for their films, and the gap is not subtle: premium cast products are typically rated for several times the outdoor life of an economy calendared product. Those ratings assume the film is applied correctly to a properly prepared surface, which is the other half of the job.
We laminate printed work. An unlaminated print is exposed to UV, road salt, brush washes and grit; a laminate takes that abuse instead of the ink. It is a cost most shops can quietly skip, and you find out three summers later when the reds have gone pink.
Manufacturer specifications